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2nd October 2025
Do Restaurants Have More to Lose Than to Gain When Ranked?
In the world of restaurants, rankings are a double-edged sword: they can spark celebration, but they also carry the potential sting of disappointment. As behavioral economics teaches us, our fear of loss often outweighs our joy in gain — and for restaurants, slipping even a notch can feel more devastating than last year’s win felt triumphant. As we recognize excellence in dining, such as Michelin, I’m curious to reflect on what these awards truly mean — for brands, for chefs, and for the risks they take in chasing fame. This video attempts to explore this narrative with some excellent interviews.